eCommerce is too dry

“A big part of the success is its website, which is more like a living breathing fashion magazine than an eCommerce site.”

“Rather than using stock images from retailers, Gilt has its own in-house photo studio set up in its Brooklyn offices where it shoots models wearing different mixed and matched outfits .”

http://www.businessinsider.com/gilt-groupe-photo-shoot-2010-7

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