Personalized advertising

The New York Times piece on Bynamite, a start up collecting, aggregating and potentially selling (on user’s behalf) their data to advertisers.

I think the direction is right. However, if a business model emerges from the venture, it means as an individual I can order and customize the advertisements targeted at me. Because I am more likely to response to these ads, it should make the advertiser’s ad spend more efficient. And I should be able to share the cost savings from the efficiency gain. Imagine turning the current affiliate program into an ad targeting and rewarding program. How to do it in scale?

Advertisements

0 Responses to “Personalized advertising”



  1. Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s





%d bloggers like this: