Personalized advertising

The New York Times piece on Bynamite, a start up collecting, aggregating and potentially selling (on user’s behalf) their data to advertisers.

I think the direction is right. However, if a business model emerges from the venture, it means as an individual I can order and customize the advertisements targeted at me. Because I am more likely to response to these ads, it should make the advertiser’s ad spend more efficient. And I should be able to share the cost savings from the efficiency gain. Imagine turning the current affiliate program into an ad targeting and rewarding program. How to do it in scale?


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