Archive for July, 2010

rich but not cultured?

A Short Guide To The Buying Habits Of Chinese Nouveau-Riche

Personalized advertising

The New York Times piece on Bynamite, a start up collecting, aggregating and potentially selling (on user’s behalf) their data to advertisers.

I think the direction is right. However, if a business model emerges from the venture, it means as an individual I can order and customize the advertisements targeted at me. Because I am more likely to response to these ads, it should make the advertiser’s ad spend more efficient. And I should be able to share the cost savings from the efficiency gain. Imagine turning the current affiliate program into an ad targeting and rewarding program. How to do it in scale?

Objectified

http://www.objectifiedfilm.com/

“Objectified is a feature-length documentary about our complex relationship with manufactured objects and, by extension, the people who design them. It’s a look at the creativity at work behind everything from toothbrushes to tech gadgets. It’s about the designers who re-examine, re-evaluate and re-invent our manufactured environment on a daily basis. It’s about personal expression, identity, consumerism, and sustainability.”

There’re still exciting things happening in marketing

P&G Old Spice Man

Peru – Inka Trail & Machu Picchu

An online search on Inka trail will bring up many detailed descriptions of the route. So I decided not to record my chronicle experience here. My main takeaways (plus some physical achievements):

a) I did not smell too bad after four days’ of no shower.
b) The trail can be finished in three days instead of the standard four days. Although it was the second time our tour guide had done so, out of more than 160 trips he made.
c) Hiking at altitude above 4,000m was possible, but made one feel like a 90 year old.
d) Waking up at 3:30am and started hiking before dawn was no longer an issue.
e) If I could carry only two things on the trail, they would be water and a good camera.
f) Mountains are majestic.

2010 Travel – Peru Inka Trail

Peru – Lima

A city where I lived for 18 days.

2010 Travel – Peru Lima

Peru – Cusco

I am in love with this city.  Cobbled alleys, colorful doors, blue sky, street foods, people are out having fun, traditional outfits, chic restaurant full of arts, strangers watching soccer together in the hostal, smiles on people’s faces…

Yes, there are thefts and granny asking for money just because she walked into my picture frame.

Life is never perfect, and this is almost a perfect “tourist” city for me.

2010 Travel – Peru Cusco